Six Factors That Make a Great Digital Marketing Agency

Digital marketing is a rapidly evolving industry covering traditional search engine marketing, along with content creation and distribution via blogs, articles, and press releases; along with social media, new technologies and website usability. Many traditional marketing or advertising agencies have expanded into the digital space, and hundreds of new website marketing companies have sprung up. There are a number of attributes that define a great digital marketing agency and these include:EthicsAside from the fact that you don’t want to be doing business with a dishonest or untrustworthy company, it is essential with any online marketing that you conform to Google’s guidelines. These are built around fairness, honesty and transparency. In the search engine marketing world honest techniques are known as ‘white-hat’ and dishonest ones are called ‘black-hat’. Often when Google updates its algorithms it is to catch out the cheats using black-hat SEO techniques. If the agency you deal with talks about using tricks, or beating Google, or guaranteeing number one rankings then it is likely they are not using completely ethical techniques and tools.FlexibilityIn order to meet the needs of differing clients, and also keep up with changes in the online environment, its important to be flexible. One size does not fit all, and whilst it can help for a company to offer a standard service, it’s imperative there is flexibility to provide an online marketing plan that reflects the situation, resources and requirements of an individual client.ResultsOne of the benefits of online marketing is the transparency and tracking that is available. Compared to traditional media such as print and radio, it is often much easier to monitor and measure results. A professional digital marketing agency should clearly outline what measures are in place and should report on them regularly. Whilst Google says not to promise actual rankings, there are goals that can be set around conversion, brand awareness, social media exposure and more.CommunicationIt is common for sales people to be great prior to the sale, and then the service dries up once the deal is done. Conversely, some in the online industry will communicate, but only via email. The best approach is to have a partner who maintains high service levels throughout the relationship, and also modifies the communication to what the client wants. Some clients want to know every detail and want regular written updates, while others just want a general chat on the phone now and then and help whenever they have a question. A great digital marketing agency will understand this and provide customised communication for each client.UnderstandingI’ve noted understanding here to cover experience and more. Experience is essential in any industry and comes from time spent on projects and time spent solving problems. Experience also covers experience using the required tools of the trade. Understanding covers all this but also includes understanding of the clients’ needs, as well as the needs and behaviours of their target audiences. It also includes understanding how online marketing initiatives fit in with overall marketing plans and objectives.PassionPassion is essential simply to survive in the online marketing industry. The rate of change with new channels, tools and technologies is so fast that if you aren’t passionate and genuinely interested you won’t keep up with all there is to read and watch and share and learn. Passion also helps you hang in there through tough times or when solving problems.This is not a definitive list and people will have different views on the importance of the various factors listed above. However if you can find a digital marketing agency that exhibits these traits and attributes then you are on the way towards choosing a good partner to work with.
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Getting Started Building a Successful Online Business!

Start Planning!It is true you can make money on the internet. You can make a lot of money on the internet. Online business is growing rapidly and there’s a reason for that. But starting an online business and starting a successful online business are not one and the same thing. Many people ask “How can I start an easy online business?” However, like any successful business idea the notion of an easy online business is a myth. A successful internet business needs the same attention to forethought as any successful business. Whether you are looking to start successful online store or successful home business the early stages require good planning, good organization and hardwork.You will make money online with good planning!The first step of starting a successful business online is the same step as starting any successful business. You need to plan your new online business as much as any other business. A home based online business is going to need to planning just as much as a home based cake business or delivery firm in order to succeed and make money online!Only fools rush in!Often, when people are starting a new online business their first impulse is to get online! This would seem to make sense. I mean how can you start an online business without being online? They then waste a lot of time and money searching the net for good hosting and snapping up web domains so they can quickly get started in their new online business. In truth though you are already online! And you are already working on your new internet business.What kind of Online Business do you want to start?The first thing you will need to plan for in your online business is what kind of business that will be! Are you trying to sell items on eBay? Start an online store selling a product of your own? Or start an online store selling someone else’s products? Are you going to start a website to market affiliate products?Get a clear idea of what kind of online business you want and research it.Having a clear idea of where your new online business is going is going to save you a lot of wasted time and money. Good research into what you will want to market in your online business will help you to choose wisely when choosing domains. How much traffic or web space you will need for your online store or your new online business website will determine which hosting option you choose and where you plant those domain names – especially, if you plan on having multiple sites.What products will you sell and how will you market them?Marketing tactics are going to be crucial to your online success. Knowing which path you are taking and what marketing methods you will be using is going to save you a lot of time and money in the future. It will determine what kind of site you will need and what marketing tools you will use. Good choices early on will help your business to achieve its aims quickly and mean any money you did spend on hosting and domains starting an your business was money well spent. Having a clear business idea and choosing the right products to sell on your website will increase it’s effect and help you decide the design and content of your site.Get the proper training and online resources.If you are completely new to internet marketing and online internet business, one thing that often proves crucial to success is proper training. Getting help and advice form the experts can save you a lot of time in learning skills of online business and have you running your internet business much more quickly and profitably. This needn’t break the bank and there is a lot of information out there.Decide on a budget and research where best to spend it.Lastly, decide on a budget! If you know how much you are prepared to spend investing in starting your business and how much money you want to make online then you can research the most cost effective way of achieving online success!So in short! How to get started in building successful business online?1. Make a plan and research it!2. Decide what kind of business you want.3. Decide what products are best for your business.4. Decide how best those products will be marketed online.5. Get the proper training and advice form experts.6. Decide how much money you want to invest and plan accordingly.7. Stick to the plan and don’t get distracted.With the proper planning and strategy your business will be a success.Of course this is only Step 1 to starting a new business online. But if you are serious about starting a business then this should be your most important step!

How to Achieve Franchise Financing Success in Canada

Franchise financing is an integral part of the Canadian entrepreneur’s challenge of obtaining and building a success Canadian franchise. As most Canadian business owners quickly discover, franchisors do not provide direct or indirect financing in the Canadian marketplace. This leaves the business owner essentially on his or her own to generate the capital they need from chartered banks, finance firms, and other institutions.It goes without saying that the budding entrepreneur needs to first make a significant investment in general franchise knowledge – i.e. the pros and cons, as well as of course focusing on financing the franchise.Franchises in Canada are product and service related. When you purchase the franchise you should have strong level of confidence that the concept is proven and successful, as you will be trying to replicate that success based on the products, services and brand awareness of the franchisor.Franchisees are encouraged to do a proper level of due diligence based on that availability of information with respect to the business success of the franchisor. If you are considered a franchise that is owned and run by a large well know public company – think McDonalds! You of course have the ability to carefully review the financial statements and management commentary that is available to anyone by virtue of the companies listing on the public stock exchanges.The good news about franchise financing and the risk that the business entrepreneur takes is that there is a significant amount of disclosure required by law to you as a franchisee. In Canada, as well as the United States you should have the ability to get a copy of the franchisors financial statements. If you don’t feel qualified to read and interpret a financial statement you should use the services of a trusted franchise financing advisor, or even your accountant or lawyer would be good choices.Many franchisors in Canada will of course gladly give your franchisee references, and you should clearly talk to other franchisees about financial performance with respect to what you hope to achieve based on your personal investment and borrowed funds. When we say ‘ financial performance ‘ we of course mean general business basics such as sales, profits, working capital challenges, leverage ( how much debt do you need to take on ), etc.In financing a franchise you clearly want to understand how much debt you are going to take on – this is also directly commensurate with what you need to put into the business as your own investment. Most business owners today fully realize that a franchise can never be 100% OPM. OPM= Other Peoples Money!Our experience in Canadian franchise financing is that the financing of your newly acquired business has is a combination of your own investment, as well as borrowed funds. Franchise financing success in Canada is most commonly achieved by your utilization of the CSBF program, which is one of Canada’s best programs for small and medium sized business. This program provides up to 90% financing of leaseholds and fixed assets. When our firm structures a franchise financing we supplement the CSBF program with a combination, as required, of lease financing, and in some cases a cash term loan if in fact that is required.In summary, by carefully selecting your franchisor, understanding your overall financial risk, and carefully putting together a financing package that fits your needs, you will have a very strong chance of being successful in your franchise venture.